Tuesday, March 10, 2009

Multi-Domestic Strategy and Transnational Strategy

What is the difference between at multi-domestic strategy and transnational strategy?


A multi-domestic strategy gives a top priority to quick local responsiveness and commitment. It can be considered a differentiation strategy because the firm attempts to deliver different products and services to different local customers.

On the other hand, a transnational strategy looks at the bigger worldwide picture and tries to take advantage of overall global factors. For example, they will seek location advantage and search to gain economic operating efficiencies worldwide.

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